I don’t care how many followers you have. If you have 100 or 1,000 or a million, it doesn’t really matter. What matters is what you do. So I’m going to cover some of the best ways to build a big engaged loyal community.
Engage with the people
Ask questions in communities, forums, online surveys and to your customers of exactly what they want, desire, need relating to your content. What are their biggest difficulties? What could make the biggest difference to them succeeding in this niche? Use polls on Facebook, ask engaging questions on threads in forums and use survey monkey to ask questions to your subscribers.
If you engage with your community. You call them out. You reply to their comments. You thank them. Then they will be more likely to engage. They become this virtuous cycle. They feel more involved. You show gratitude. They show gratitude. Many people often say things like, wow, I can’t believe Rob replies. Wow, I can’t believe Rob called me up. So, they’re often very surprised for the people that they follow, because they often hold you in very high regard.
Also, for the algorithms, the more engagement in your posts, the wider your posts will go. And your comments count. As long as there’s 6, 7, 8 words, and not just thank you, thank you, then your comments count to increase the reach in your algorithms. It also serves you. So, don’t just post and run. Engage with your followers. Show them gratitude. Show loyalty to them when they show loyalty to you.
Reply to private messages
Reply to private messages. Do one-to-one calls. Have some personal elements to what you do. I saw David Goggins over the festive period. He said private message me, request call with me, and I’ll call you over the festive period. I thought that was awesome he did that. I’d been doing that for 5 years. But someone who’s as big as David Goggins, I thought what a great thing to do. On my livestream, where I launched the stars feature yesterday. I’ve given 10 people. There’s actually about 15 that have ended up taking the upside. I’ll just give 15. I’m going to do one-to-one calls. So, then between now and New Year.
The more involved and personal you can be, the more loyal community you will build. And I have found, by the way, when I do calls, one-to-one, 15 minutes that I give for free. I’d never said, oh, there’s no ulterior motive other than to help as much as I can. But I have consistently found with those calls, they end up becoming bias. And I’ve never even talk about my product or service. They just become bias. I think, because there’s a gratitude cycle. I think, because it makes me a real person, not a bog.
A lot of people you private message on Facebook, you get an automated bot. Well, you know it’s me. I think that just being personal in this world, where everything is automated, I think makes a huge difference. As much as you can, be personal. Be personal now. I can do 2 hours a day. I can’t do 10 hours a day. It’s just the reality of it. I do what I can, when I can. I feel like I do my bit.
I think you’d all agree following me, we have a really great loyal engaged following.
Making money through social media
When we were talking to someone who works very high up at Facebook, probably one below the Vice-President of Marketing. This is big. And we asked her, why did you choose me for the Supporters Programme? Why did you choose me for the Stars Programme. I don’t know how many Supporters Programme influencers there are that run that. They’re still in beta testing mode. But it can’t be that many. I’d say hundreds out of over a billion Facebook users. It’s pretty significant.
With the Stars feature, there’s only 20 in the whole world. We ask them why did you choose me. She said 2 reasons. One, engaged following. Two, loyal following. What she didn’t say, is, size of following. What she didn’t say, was, being a big celebrity or the biggest influencer. She said engage following and loyal following.
The personal touch
I felt like I know many of my followers personally, even if we’ve only actually met on the livestreams or through the messages you’ve sent me in the podcast, et cetera. So, this was really good Intel. I think this should be good news for you.
A community online is based on being on 2-way platforms. Some of them are one way. For example, podcast is pretty much one way, isn’t it? But I think that you want to be on all the platforms. I think this is really important. Because yes, you could focus on one platform and build a really engaged loyal community on the one platform. But I believe, if you have multiple platforms, you’re seen by multiple people. People can join across platform, and you can promote across platform. You can reach a much wider audience.
What to do next
Once you’ve finished reading this article, go and join as many groups related to your niche as possible. Starting with (of course) The Disruptive Entrepreneur Community and The Progressive Property Community and get out there and engage with as many people and posts as possible. Then, go and set yourself up your own Facebook Group and build your network around your interests. Who knows, one day these connections will become your most loyal followers and customers.