Lockdown has been incredibly tough for many, but from the ashes of disaster there are always the green shoots of growth and opportunity. We only need to look to history to see countless examples of the ways in which the world returned in a more robust way.
No one could have seen the light at the end of the tunnel in the wake of the Wall Street crash of 1929, and the resultant Great Depression, and yet by the end of the 1930s, nations were thriving. Post-World War 2, with many empires decimated and the world changed irrevocably, many assumed that poverty would become the norm, but we rebuilt – we came back stronger, harder and better than ever before.
Nothing inspires us to rebuild and reinvigorate more than a disaster. People are hungry for a comeback, and with the end in sight for the COVID nightmare, humanity as a whole is eager to prove that we are invincible.
Billions are currently resting in bank accounts the world over. There has been next to no opportunity to spend or invest in the past year. Investors and savers are determined to pump these finances into projects that will provide lasting growth and development.
Even workers without nest-eggs or capital reserves are able to recognise that maybe they have been unhappy in their jobs. Taking this amount of time away has allowed them a perspective they could not have attained. Many will not return to their ways of working, creating new opportunities for themselves.
Online business success has proved how crucial it is to be online. It doesn’t matter what our business is, in order to thrive in the new world, it must be accessible from anywhere in the world. Those who embrace this and install it as part of their ongoing strategy will be the ones who explode in popularity going forward.
If possible, there is huge potential in creating a hybrid business model – one which allows for the connection and interactivity of the physical world, with the added benefit of providing a virtual method of connection. People are hungry for the connective experience, so this should not be entirely closed off in terms of your business plans.
The next level of eCommerce will be all about the ways in which we can share our unique information. Online coaching, tutoring, education and mentorship will be the way forward in these sectors, and crucially, do not rely on a bricks-and-mortar presence in order to thrive.
Property, especially, is an area in which there are many opportunities. For over a year now, the market has been propped up by artificial foundations, such as the furlough scheme, mortgage holidays and stamp duty holidays. Eventually, this must correct, and there will be opportunities for deals when that time comes.
If we do find ourselves in the position of having hit rock bottom, we must look to the tools and gifts that only we possess, and dedicate ourselves to spotting the opportunities there. Everyone has a quality or talent that belongs entirely to them. Work to turn this gift into a way forward for yourself.
We need to remember that more millionaires are made in recessions than at any other time. Never be afraid to chase an opportunity and embrace it, just because the market is trying to convince you otherwise. Those who step out bravely right now are the ones who will see their empires strengthened and fortified by opportunity itself.
We all have the potential to come back brighter. Learn from the lessons of history, look for the opportunities coming your way, and take your place in the brave new world.
you waiting for that once-in-a-lifetime opportunity to change your life, change your business or change the world? How will you know when it comes? How will you be sure you’re ready? My new book Opportunity is a book for right now containing ideas and strategies that can be employed right away, and will ensure that you attract opportunities, whether big or small, all the time.
